Quick answer
- We are an SEO consultancy for London and UK businesses, led by a named senior consultant on every engagement.
- Our principles: evidence before opinion, outcomes before activity and plain English throughout.
- You keep every document and retain ownership of your accounts and data.
- You can verify our work through access-based audits, case studies and references before committing.
Who we are and who we help
We are an SEO consultancy based in London that advises businesses on how to earn qualified organic enquiries and sales. Our clients include local service providers, professional firms, ecommerce brands, B2B and SaaS companies and in-house marketing teams that want senior direction. What they share is a need to understand what is holding their site back and a wish to act on a clear plan.
Our home market is London, and we understand how competitive local search works in the capital. We also support UK-wide and international sites, because the underlying methods are the same. Our wider offer is described on the SEO consultant London page.
Our principles
Four principles shape every engagement.
- Evidence before opinion. Recommendations rest on Search Console, analytics, crawl data and observed search results, not on habit.
- Outcomes before activity. We report on enquiries, calls and sales, and treat rankings as diagnostics.
- Honesty about limits. We say what SEO can and cannot do, and we do not promise rankings.
- Plain English and ownership. Documents are written to be understood and are yours to keep.
Who is responsible for your work
Accountability matters. On every engagement a named senior consultant is responsible for the diagnosis, the plan and the quality of the advice, and you will know who that is before any fee is agreed. If specialists such as developers or writers contribute, you will be told what they do and who reviews it.
This is one reason we favour a consultancy model over a large account-managed structure: the person who understands your site is the person you speak to.
How we work
Our workflow is consistent: discovery, diagnosis, prioritised planning, implementation support and review, described in detail on how our SEO consulting process works. Each stage produces a defined output, listed in SEO consulting deliverables, and each action has an owner. We prefer fixed scopes for projects such as audits and migrations, and flexible monthly allocations for ongoing work; see SEO consulting pricing.
What we do and what we do not do
Clarity here protects both sides.
| We do | We do not |
|---|---|
| Diagnose problems with evidence and rank them by impact | Sell generic packages without looking at your site |
| Write briefs, tickets and plans your team can use | Guarantee rankings or traffic |
| Earn authority through useful assets and real relationships | Buy links or use manipulative schemes |
| Report outcomes and attribution limits honestly | Hide methods or lock you into long contracts |
| Hand over every document and account access remains yours | Keep your data or accounts in our own names |
How you can verify us
Do not rely on claims, ours or anyone else’s. Start with a fixed-scope SEO audit, which shows how we think using your own data and gives you a plan you keep regardless of what happens next. Review our SEO case studies and the projects in our portfolio, and ask for references where clients have agreed. Our guide to choosing an SEO consultant in London lists the questions worth asking us.
We also publish our methods openly. The guides on this site explain how we approach crawling, local SEO, measurement and strategy, so you can judge the quality of our thinking before you speak to us.
The SEO Consultant London team and profile
People ask about the SEO Consultant London team and founder before they ask about methods, and they are right to. This page is our profile in the sense that matters: how responsibility is assigned and what you can check. Every engagement has a named lead. If the work involves other specialists, you will be told who they are and what they do.
We do not publish invented biographies or credentials. When we introduce the consultant who will lead your work, you can ask about their experience, the types of projects they have handled and the results they can evidence, and we will answer in writing. That is a stronger test than a polished paragraph on a web page.
Why we keep the team small and senior
A small senior team means fewer handovers and more accountability. The person who diagnoses your site is the person who writes the plan and reviews the result. For larger programmes we bring in specialists, such as developers or writers, and we keep a single point of contact. This arrangement is well suited to businesses that value clarity and honesty over size.
Technology, AI and the future of search
Search is changing, with AI-generated answers, assistants and agents joining traditional results. We keep up by focusing on durable fundamentals: clear entities, accurate structured data, useful content and crawlable pages. This website follows the same approach, with a Markdown version of each page, an llms.txt summary and a machine-readable endpoint for AI agents. If you are curious how that could work for your site, ask us, and when you are ready to talk, visit the contact page.
Frequently asked questions
Who will I work with?
A named senior consultant is responsible for each engagement, and you will know who that is before agreeing any fees.
Do you work with businesses outside London?
Yes. London is our home market, but we support businesses across the UK and international sites.
Will I own the reports and accounts?
Yes. All documents are handed over to you, and your analytics, Search Console and profile accounts remain in your ownership.
How can I check your work before committing?
Start with a fixed-scope audit, review case studies and portfolio projects, and ask for references where available.
Do you use AI in your work?
We use modern tools to speed up analysis, but recommendations are reviewed and owned by a senior consultant.
Talk to an SEO consultant
Questions about this topic or your own site? Send a few details and you will get a clear, practical reply.