# Client Reviews > Trustworthy reviews are real, attributable and tied to a specific engagement. This page explains how we collect and publish SEO client reviews and testimonials, what we will never display, and how you can check any consultant’s feedback, including ours, before you decide. URL: https://seoconsultantlondon.online/reviews/ Updated: 2026-10-06 ## Quick answer - We publish only genuine reviews from real clients, with the engagement type stated. - We do not display invented testimonials, unsupported star ratings or anonymous quotes presented as verified. - Reviews are collected through independent platforms where possible, so you can verify them. - You can ask for references, subject to client permission. ## Why reviews need rules Reviews influence decisions, which is why they are often abused. Fake testimonials, cherry-picked quotes and unsupported star ratings are common across the SEO industry, and they undermine trust in genuine feedback. We take the opposite approach: fewer reviews, each one real and traceable, are more valuable than a wall of vague praise. This page sets out our standards so you know what you are looking at when you see feedback about SEO Consultant London, and so you can apply the same standards to any provider. ## What we publish and what we never publish Our rules are simple. | We publish | We never publish | |---|---| | Reviews from real clients who have given permission | Invented or composite testimonials | | Reviews with a named source, role or business where agreed | Anonymous quotes presented as verified | | The engagement type and approximate time period | Aggregate star ratings we cannot evidence | | Critical feedback on independent platforms, left untouched | Reviews we have written, bought or incentivised | ## How reviews are collected After an engagement or milestone we invite clients to leave feedback on an independent platform, such as our Google Business Profile, so that you can check it at source. We ask for specific, honest comments about the work and results, and we do not script reviews, offer incentives or ask only happy clients. Where a client prefers a private testimonial, we label it as such and publish it only with written permission. This follows Google’s own review policy, which prohibits incentivised, fake and gated reviews. Our guide to Google reviews and local SEO explains how the policy works in practice. ## How to evaluate any SEO consultant’s reviews Use this short test when reading testimonials. - Can you click through to the source, such as a review platform or a named person? - Do the comments describe specific work and outcomes, or only general praise? - Is there a mix of ratings and some critical feedback with a sensible reply? - Do the reviews describe engagements similar to yours? - Are results backed by documented case studies, as on our SEO case studies page? ## References and conversations with clients Reviews are a starting point, not a substitute for a conversation. Where past clients have agreed to act as references, we can arrange an introduction once we know your needs and have discussed what a good fit looks like. Speaking to a client lets you ask about communication, honesty, how recommendations were implemented and whether results matched expectations. ## Portfolio and evidence beyond reviews Reviews describe how people felt; project evidence shows what happened. Our SEO projects portfolio documents work in two groups, web SEO projects and GMB SEO projects, with baselines, dates and the limits of attribution stated. Read them alongside the feedback, and compare them with how our process is described on our SEO consulting process page. ## SEO Consultant London testimonials and client feedback When we share SEO Consultant London testimonials, each includes the client’s role or business type where permission allows, and the engagement it relates to. SEO Consultant London client reviews are best read at their source, where the platform shows the reviewer and the date. SEO Consultant London customer feedback also includes private comments, which we use to improve our own process. Verified reviews carry more weight than quotes on a web page. Where a platform verifies that a review is from a real customer, we prefer to point you there. SEO Consultant London service reviews and consulting feedback may mention communication, clarity of reports and the usefulness of recommendations, which are the qualities we aim to be judged on. ## Client experiences and recommendations Client experiences differ by engagement. A one-off audit is a different experience from a year of monthly consulting. That is why we label each testimonial with the type of work. Recommendations from clients and from peers are welcome, but we do not publish them without permission, and we do not ask clients to say anything they do not believe. ## A short checklist for evaluating testimonials Before you rely on any testimonial, ask five questions. Is the source named or verifiable? Does the comment describe specific work? Is the date recent? Does the engagement resemble yours? Is there balance, including critical feedback? A testimonial that passes these tests is far more useful than a glowing but anonymous quote. We apply the same tests to our own reviews, and we encourage you to apply them to every provider on your shortlist. ## How we ask for verified reviews and recommendations We invite clients to leave verified reviews on an independent platform and, with permission, to share their consulting feedback in their own words. Recommendations from clients who have seen the results first-hand count for more than anything we could write. We list SEO Consultant London testimonials only where the client has agreed, and SEO Consultant London client reviews are linked to their source where possible. If you would like to see customer feedback about our service in context, we can share it in a call. ## Share feedback or raise a concern If you are a client and would like to leave a review, or if you have a concern about our service, please email info@seoconsultantlondon.online or use the form on the contact page. We read every message, respond to criticism constructively and never ask clients to remove honest reviews. For an overview of what we do, return to SEO consultant London, or learn about our values on the about page. ## Frequently asked questions ### Where can I see client reviews? We direct you to independent platforms where reviews can be verified, and publish permitted testimonials with the engagement type stated. ### Do you remove negative reviews? No. We respond constructively. Only reviews that breach platform policy can be flagged to the platform. ### Are your testimonials verified? We publish only real testimonials with client permission, and we prefer independent platforms so you can check them at the source. ### Can I speak to a past client? Where clients have agreed to act as references, we can arrange it once we have discussed your needs. ### Do you offer incentives for reviews? No. Incentivised reviews breach Google’s policy, and we do not ask for or reward them.