# Web SEO Projects > These web SEO projects show how we diagnose websites, prioritise fixes and measure the effect on organic visibility and enquiries. Each entry states what was wrong, what we changed, the timeframe and what else could have influenced the result. URL: https://seoconsultantlondon.online/portfolio/web-seo-projects/ Updated: 2026-10-06 ## Quick answer - Web SEO projects cover technical audits, content, ecommerce, migrations, international and recovery work. - Each entry has a baseline, a timeframe and an attribution note. - Results are measured in clicks, visibility and enquiries, not rankings alone. - See the GMB equivalent on the GMB SEO projects page. ## Published web SEO projects Projects appear below as they are approved for publication. ## What counts as a web SEO project A web SEO project is any engagement where the main goal is to improve how a website performs in organic search. That includes diagnosing why a site underperforms, fixing the technical issues that stop pages being found, planning and improving content, rebuilding structure and protecting rankings during a redesign. Projects range from a single audit to several months of implementation support. The projects are grouped by type below, so you can look for the situation closest to yours. ## Technical SEO and audit projects These projects begin with diagnosis: crawling and indexing, rendering, speed, structure and measurement. They show how findings were scored for impact and effort, which fixes shipped first and what changed in Search Console afterwards. The methods are described in our SEO audit and technical SEO consultant pages and in guides such as crawling vs indexing. ## Content and strategy projects Content projects show how topics were mapped to pages, which overlapping pages were merged and how briefs improved performance. Strategy projects document the roadmap, the priorities chosen and the checkpoints used to review progress. See the approach in SEO content strategy, SEO strategy and roadmap consulting and the guide to keyword cannibalisation. ## Ecommerce, migration and recovery projects Ecommerce projects focus on category and product templates, filters and revenue. Migration projects document the URL inventory, redirect map, staging tests and post-launch monitoring. Recovery projects explain how the cause of a traffic drop was identified. These correspond to our ecommerce SEO consultant, SEO migration consultant and SEO traffic recovery services. ## How results are measured Each project uses the measures that suit the goal. | Goal | Typical measures | |---|---| | Visibility | Impressions, indexed pages, query coverage | | Traffic quality | Non-brand clicks, landing page engagement | | Commercial results | Qualified enquiries, conversions, organic revenue | | Technical health | Core Web Vitals, crawl errors, index coverage | We state the baseline, the comparison period and any other factors, such as seasonality or site changes, for every result. ## Honest limits of any project result SEO outcomes depend on many factors outside any consultant’s control: competitors, algorithm changes, seasonality and the speed of implementation. A project result shows what happened in one situation. It is not a promise for another. Our approach to setting realistic expectations is in how long SEO takes and SEO ROI and reporting. ## How a typical web SEO project unfolds Most web SEO projects follow the same arc. First, an audit identifies the main constraints on organic performance. Second, a roadmap ranks the fixes. Third, the fixes ship in order of impact and risk, with testing. Fourth, results are measured against the baseline. Finally, a review decides what to do next. The speed of each step depends mostly on how quickly the client’s team can implement. Projects that stall usually do so at implementation, not at diagnosis. That is why our entries state when each change went live, so you can see the time between recommendation and release. ## What to look for when you read a web SEO project Look for a clear baseline, a specific description of the work and a result tied to a business outcome. Look for mention of other factors, such as seasonality or a concurrent site change. Treat any project without those elements with caution, whether it appears on our site or anyone else’s. Where a project shows mixed results, read it carefully, because that is often where the most useful lessons sit. ## Who commissions web SEO projects Web SEO projects are commissioned by owner-managed firms, marketing managers, ecommerce teams and product marketers. Their reasons vary: a site that does not attract enquiries, a redesign on the horizon, a drop in traffic, a new market, or the need for an independent view of an agency’s plan. The portfolio groups examples so that you can find one that resembles your own position. Typically the first conversation focuses on the goal and the constraints, such as budget, developer capacity and timing. From there we propose a scope that fits, which may be an audit, a technical sprint, a content plan or a migration review. Outcomes are then reported against the baseline we agree at the outset. If you are unsure which type of project suits you, our process page explains how an engagement runs from the first call to the review stage, and our deliverables page lists what you receive. ## How web SEO projects connect to our guides Each project uses ideas explained in our guides. Technical projects draw on crawling and indexing, canonical tags and Core Web Vitals. Content projects draw on keyword mapping and content refresh. Migration projects use the migration checklist. If you want to understand the reasoning behind a project, reading the matching guide is a good next step. ## Start a web SEO project If you would like a similar outcome, begin with a conversation on the contact page. You can also review the other half of the portfolio on the GMB SEO projects page, browse the full SEO projects portfolio or return to SEO consultant London for the overview. ## Frequently asked questions ### What types of web SEO projects do you document? Technical audits, content and strategy, ecommerce, migrations, international set-ups and traffic recovery. ### How do you measure web SEO success? By visibility, non-brand clicks, qualified enquiries and revenue where tracked, with baselines and comparison periods. ### Do you publish failed or neutral results? We document results honestly, including limitations and mixed outcomes where they are instructive. ### Can I submit my own project to the portfolio? The portfolio shows our work only. Ask through the contact page if you want to discuss a project. ### How long do web SEO projects take? From a few weeks for an audit to several months for implementation and monitoring.