# SEO Projects Portfolio > Our SEO projects portfolio shows real work in two groups: web SEO projects, which improve website visibility and enquiries, and GMB SEO projects, which improve Google Business Profile and local performance. Each project is documented with the problem, the work, the timeframe and the limits of attribution. URL: https://seoconsultantlondon.online/portfolio/ Updated: 2026-10-06 ## Quick answer - The portfolio is divided into web SEO projects and GMB SEO projects. - Each project states the context, work performed, timeframe and measured results. - Projects are added only with client approval, and anonymised where requested. - Use the portfolio alongside reviews and the case study standards to judge fit. ## Latest projects Newly published projects from both categories appear here, most recent first. ## How the portfolio is organised We separate projects by the kind of work involved, because the problems, methods and measures of success differ. Web SEO projects focus on a website’s technical health, content, structure and authority, and are measured by organic clicks, visibility and enquiries. GMB SEO projects focus on Google Business Profile optimisation, local relevance, citations and reviews, and are measured by calls, direction requests and local visibility. Many clients benefit from both, and where a project combined them, the entry explains the contribution of each part. ## What each project page contains Every entry follows the same structure so projects can be compared fairly. - The client type, industry and location, anonymised where requested - The starting position and the problem, with evidence - The services delivered and the order of work - Dates for the start, implementation and measurement - Headline metrics with baseline and comparison period - Notes on attribution, seasonality and other factors ## Web SEO projects Web SEO projects cover technical audits, content strategy, migrations, ecommerce category work, international set-ups and recovery after traffic drops. They show how diagnosis leads to prioritised action and how that action affects visibility. You can see the full group on the web SEO projects page, and read the methods behind them in our SEO audit, technical SEO and content strategy pages. ## GMB SEO projects GMB SEO projects cover Google Business Profile set-up and optimisation, category and service selection, review processes, citation clean-ups and local landing pages. They show how local visibility translates into calls and direction requests. The full group is on the GMB SEO projects page, and the methods are explained in our local SEO consultant service and Google Business Profile optimisation guide. ## How to read a project honestly A project is evidence of method and judgement, not a forecast for your business. Check that the metrics have a baseline, that the period is long enough and that the entry mentions other influences. We state limitations clearly, because a result with caveats is more useful to a buyer than one without. For the wider checklist, read how we document SEO case studies. ## Why we separate web SEO and GMB SEO work Web SEO and GMB SEO share goals but differ in method. A website is a set of pages that search engines crawl and index. A Google Business Profile is a structured listing that Google manages directly, with its own rules, features and risks. Mixing the two in one list makes comparisons unclear, so we separate them. The distinction also reflects how clients buy. Some need only one, and many benefit from both. Where a project covered both, we describe each part separately, so you can see the specific actions and results attached to each. ## What we will not show in the portfolio We do not show invented projects, stock screenshots presented as real results or numbers without a baseline. We do not show confidential data without permission. If a project cannot be described honestly, it does not appear. This keeps the portfolio smaller than it could be, but it means every entry can be checked and discussed in detail. ## How projects are added over time Projects are added after delivery, once the client has approved the content and the results period is complete. Each entry is reviewed for accuracy and for anything that could identify a client who asked for anonymity. We update older entries when new data becomes available, and we note the date of each update, so the portfolio stays honest as results mature. ## Who the portfolio is for The portfolio is written for three groups. Business owners comparing providers can see how problems were handled and what outcomes looked like. Marketing managers can see the structure of our reports and plans. Peers and partners can see the standards we apply. Each group reads the same entries, so we keep the language plain and the evidence visible. It is also a working tool for us. Documenting projects consistently forces us to state hypotheses and test them, which improves later engagements. If you would like to see more than the public entries show, for example a redacted audit, a sample redirect map or a dashboard layout, ask through the contact page and we will share what we can without revealing client information. ## How the portfolio connects to our services The portfolio is a record of how our services work in practice. Web SEO projects relate to our audit, technical, content and ecommerce services. GMB SEO projects relate to our local SEO service. Where a project involved a migration or recovery, the entry links to the relevant service page, so you can see both the method and the evidence in one journey. ## Ask about a similar project If your situation resembles one of the projects, tell us through the contact page, and we will share what is permissible about the approach and results. For fees see SEO consulting pricing, and for the full overview of our services visit SEO consultant London. ## Frequently asked questions ### What is the difference between web SEO and GMB SEO projects? Web SEO improves a website’s organic visibility and enquiries. GMB SEO improves Google Business Profile visibility and local actions such as calls and directions. ### Are the projects real? Yes. We publish real work with client approval, and anonymise where requested, and we do not publish invented projects. ### Why do some projects show no client name? Some clients prefer privacy. We keep dates and metrics intact and label the entry as anonymised. ### Can I see projects in my industry? Ask through the contact page. We can share relevant examples where permitted. ### How often is the portfolio updated? Projects are added as they are completed and approved for publication.